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Mediheal

 

MEDIHEAL

Commercial

 
 

 
 

Project

Mediheal

CLIENT

Mediheal

AGENCY

Daehong Communications

PROD. COMPANY

Alleysquare

 
 

 
 

+ CREDITS

DIRECTOR

Gun Kim

EXECUTIVE PRODUCER

Jae Kwan Yae

ROLE

Character Design, Design, Animation

 
 

CHARACTER DEVELOPMENT

Mediheal character - 'Healingee'

:

'Healingee', a mascot of Mediheal, was named after the word 'Healing' since Mediheal products help the skin restored and healthy. In the character development phase, I explored different versions of 'Healingee' inspired by the shapes of facial sheet masks - a simple circle shape with three cutting lines, a 'M' shape, which is the first letter of Mediheal, a waterdrop shape, and  a more sheet-mask-looking shape. 

 
 

FINAL CHARACTER DESIGNS

'Healingee' and friends

:

Final 'Healingee' character was designed to bring happiness and freshness to customers. The letter M is placed on the back of 'Healingee' to represent that 'Healingee' is the mascot of Mediheal, and rounded shapes and corners of the character make it look friendly.

 
 

ANIMATION

Welcome! Mediheal Mask Factory

:

The animation tells a story of how 'Healingee' is born in the Mediheal factory. Even though 'Healingee' is produced in the cold factory, I wanted to create a fun process of the birth of 'Healinghee,' so that customers would enjoy Mediheal's products more. 

 
 

© 2018 Hyun Min Bae. All rights reserved.